AGpress first online event to introduce its full essence as the first digital press office dedicated to preserving and communicating craftsmanship with clarity and cultural understanding.
Live Q&A with Alessandra Guerrieri, Founder of AGpress and Kristina Todorova, Founder of The Co-created Hub, on how sustainable PR strengthens the visibility and credibility of couture craftsmanship while preserving its integrity and cultural value.
In this session we will look at how experienced artisans, designers and makers can assess whether their work is being understood at the right level when it enters the public domain. The discussion focuses on how communication reflects training, method and decision making rather than surface aesthetics. This conversation is for those who want to […]
Alessandra works at the intersection of craftsmanship, culture and communication. She has curated the Communications strategy and editorial language for some of the sustainable fashion businesses in the Co-created Hub that were featured in publications such as British Vogue, Vanity Fair, Glamour, and Tatler. Through AGpress, she supports couture artisans, designers and creative businesses in […]
In couture-level craftsmanship, the difference between exposure and accurate representation determines long-term cultural and financial value. The live session will focus on to the representation of couture craftsmanship and its different levels. During this session, we will examine the structural layers of representation within couture artisan brands, and consider the responsibilities attached to speaking on […]
April 30, 5-6PM (UK). The session introduces principles for recognising misclassification and maintaining correct cultural placement across digital editorial channels.
This session focuses on a critical tension within artisan communication: how to build a clear public record of a piece without revealing methods that should remain protected. It explores what can be shown, what should remain internal to the workshop, and how to construct documentation that reflects knowledge, discipline and authorship without compromising the integrity of the practice.
This online session addresses how craftsmanship is recognised over time through consistent eco-conscious PR strategies and it focuses on building long-term cultural placement. The session covers the following topics: • How eco-conscious PR strategies carry cultural weight and support intentional visibility • The role of consistency in building recognition and trust • How continuity supports […]